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| Advocare returns for 2013 |
"One of our goals at AdvoCare is to build brand awareness, which our partnership with Richard Childress Racing, Austin [Dillon] and the No. 3 car has helped us accomplish," said Mike Vaught, AdvoCare director of corporate sponsorships. "The values of both organizations align, and this sponsorship is a powerful opportunity for us all to grow stronger."
Since 2011, AdvoCare has served as the title sponsor for the Sprint Cup Series race during Labor Day weekend at Atlanta Motor Speedway. In September 2012, the company announced it is serving as title sponsor for Cup Series race on Nov. 11 at Phoenix International Raceway.
"We are proud to have AdvoCare expand its partnership with RCR and Austin [Dillon] to be the primary sponsor of the No. 3 team for the entire 2013 NASCAR Nationwide Series season," said Richard Childress, president and CEO of Richard Childress Racing. "The folks at AdvoCare have done an amazing job with their program in just its first season. They set the bar high for their expectations, which only motivates our race team more to do the same."
Dillon currently ranks third in the Nationwide standings, trailing RCR teammate and points leader Elliott Sadler by 26 points. He also leads the Sunoco Rookie of the Year standings over Cole Whitt. Dillon has two wins this season, capturing back-to-back victories at Kentucky Speedway.
"I am thankful for AdvoCare's continued support and hope together we can have a winning Nationwide Series season," Dillon said. "AdvoCare products have become a part of my daily regimen, and it's an honor to represent a company I know and trust."
The 2013 Nationwide season, which tentatively includes 33 races, starts Feb. 23 at Daytona International Speedway and concludes on Nov. 16 at Homestead-Miami Speedway
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