BMW - The most valuable automotive brand

Germany car company BMW beat Toyota to be the champion of the most valuable brand in the car industry.

Arcording to BrandZ Top 100 that ranking 100 valuable brands of the world was conducted by market research company Millward Brown , BMW is the most valuable brand in car industry. However, it was not the first time , they stayed on the top of the ranking because it was happened the same in 2010.

To get this result , follow Peter Walshe , manager of Millward Brown said " BMW know to show to the customer what the different of their car to the rest while they just still bring to the customer the traditional productions. "

BMW excellent to be on the top of the car industry

As a major brand of the world, BMW has consistently for a long time to figure out what created meaningful difference of the brand, in the full fierce market competition .

Toyota company was ranked in the second. Main rival of BMW are Mercedes and Audi was followed ranking at No.3 and No.8 . According to Walshe, the reason three German car manufacturers have good business results because they were benefiting greatly from their exports to Asia, especially China.

 Toyota is the second brand of the car industry

Millward Brown's research is based on interviews with over 1 million consumers globally, combined with the analysis of business results and financial condition of each company according to data from Bloomberg and Datamonitor.

List of ranking and value of brand of 10 automotive company :

1. BMW: 24,6 billion USD
2. Toyota: 21,8 billion USD
3. Mercedes: 16,1 billion USD
4. Honda: 12,7 billion USD
5. Nissan: 9,9 billion USD
6. VW: 8,5 billion USD
7. Ford: 7 billion USD
8. Audi: 4,7 billion USD
9. Hyundai: 3,6 billion USD
10. Lexus: 3,4 billion USD

 Post by Car News